You will find most career counselors and so-called resume writing experts put a tremendous emphasis on not only the formatting of your resume and cover letter but also the distribution of these documents. The old school marketing distribution mentality is that MORE IS BETTER. You have also seen the tag lines: "winning resumes and cover letters", "resumes that will get you your dream job", "the killer resume" and the infamous "resumes and cover letters that will knock ‘em dead".  

The job market has changed and the way you approach it has changed...

Some harsh realities about the old school job market approach...

- There is no such thing as the "killer resume" that will "knock 'em dead"

- A resume will not get you hired and in most cases will not even get you an interview

- Mass distribution to the same old - HugeResumePile@BlackHoleInc.com is not effective  

In contrast, here's a few positive realities about today's job market...

- There is such a thing as "killer marketing" that will "knock 'em dead" and get you interviewed.

- Creative and targeted marketing will get you interviews, effective interviewing will get you hired.

- Get to the hiring managers directly and keep your resume out of the HR/Staffing pile          

Our "helping you help yourself" coaching approach will teach you the most effective methods of job search marketing that will separate you from the competition by breaking through typical corporate employment barriers and have you selling yourself directly to hiring managers. Our goal is to show you how you can increase your interview activity and in turn increase your chances of getting offers and hopefully landing that next great position.   

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